Rina Tsubaki is a communications manager who is leading the Lookout Station, a science-media capacity building initiative at the European Forest Institute. Prior to her joining EFI, she has developed a number of projects that focus on accuracy in journalistic reporting, in particular the newsroom practices of social media monitoring and verification of user-generated contents. Currently, she is implementing a series of online media analysis to explore the online public engagement around forest-related issues. Her media training programmes have focused on systems thinking, life cycle thinking and the role of forests in the context of a circular economy.
Key topics: public engagement; media capacity building; digital methods; circular bioeconomy; systems thinking